Who are the Leading Market Players in the Plant Based Food Market?
As the plant based food industry is thriving year after year, the competition is heightening. Considering the widening outreach, the global market has led to the presence of a plethora of market players. Manufacturers are consolidating their presence by introducing new product lines, strengthening their current line of product offerings and enhancing taste and texture. According to a market report published by Future Market Insights on Growth Opportunities in Vegan and Plant Based food industry, “In the plant based segment and food and beverage industry in general, direct-to-consumer (D2C) marketing is becoming increasingly significant, enabling processors to gain valuable insight into consumers' behavior and develop more targeted strategies for marketing and differentiation. When executed well, this model can also result in higher margins for plant-based brands.” Key players are attempting to gain a competitive advantage by expanding their plant-based product distribution