Intelligent Packaging: Key Prospects, Opportunities and Challenges
What can be the expected growth and competitive landscape of the Intelligent Packaging Market? Intelligent packaging’s multi-faceted ability to create a lasting impression and maintain product quality has made it an essential asset for different end user industries. Pharmaceutical, food & beverage and consumer goods industries are driving the growth of their businesses through intelligent packaging. Intelligent packaging is majorly driven by smart, interactive and connected packaging solutions that not only help in tracing the product but also notify about the well-being of the product through RFID tags and sensors. This, in turn, is gaining the trust of consumers and increasing investment in the same. Consumer choices too are playing a key role in reshaping the intelligent packaging industry. According to a research study published by Future Market Insights on Intelligent Packaging, millennials and Generation Z are becoming conscious of their purchasing choices and want to